The Federation of Indian Micro and Small & Medium Enterprises (FISME) has suggested the government to bar all physical retail stores and e-commerce platforms from selling private labels and that 30% of their goods sold by value be procured from MSMEs from the first year of procurement, to be increased gradually.

https://economictimes.indiatimes.com/industry/services/retail/bar-private-labels-treat-e-marketplaces-and-inventory-same-fisme-to-government/articleshow/81972154.cms