FISME Conducts Workshop to Address Digital Advertising Challenges for MSMEs
The Federation of Indian Micro and Small & Medium Enterprises (FISME) today hosted a high-impact expert workshop in New Delhi, focusing on improving transparency, data reliability, and return on investment (ROI) in digital advertising for Micro, Small, and Medium Enterprises (MSMEs).
In 2024 alone, India’s digital advertising market grew by 17 per cent, accounting for 55 per cent of the country’s total ad revenue.