Friends of MSMEs in Parliament Launches FISME Study On Digital Advertising Challenges
FISME conducted a study titled “Making Digital Advertising Work for MSMEs: Evidence, Measurement Gaps and Policy Pathways,” highlighting key challenges faced by MSMEs in evaluating digital ad performance. The findings revealed issues such as low transparency in ad placements and spending, limited channel diversification, and inconsistent use of performance metrics.
The report was released on 24 March by the Friends of MSMEs in Parliament and discussed during its 11th meeting in New Delhi. The meeting was chaired by Shankar Lalwani, MP (Indore) with Rajendra Agrawal (former MP Meerut) as Convenor. Other Members of Parliament present were Jagdambika Pal, MP, Domariaganj, UP; Sujeet Kumar, MP (RS), Odisha; Jagadish Shettar, MP, Belagavi, Karnataka; Dharambir Singh, MP, Bhiwani, Haryana; Sanjay Dina Patil, MP, Mumbai North – East; Dr. Rajkumar Sangwan, MP, Baghpat, UP and Atul Garg, MP, Ghaziabad, UP.